Though they’ve earned multiple nominations in Best of CitySearch categories such as Hair Extensions and Hair Weaves and Hair Straightening and Relaxing, the influence of Soho Salon’s staff reaches far beyond their doors. The team has also cultivated hairstyles and looks for local photographers, fashion designers, and magazines, as well as the film and theater industry.

These aestheticians gather their influence from current hair trends in cities around the country, but aren’t limited by urban aesthetics. Using approaches customized to each client, they perform cuts for men and women, correct DIY color mistakes, and add a glossy sheen to tresses with double-process color and foil highlights. In each service, they use only high-end products—such as Kerastase, Moroccanoil, and Kevin Murphy—that they deem acceptable for strengthening hair or erasing stubborn shampoo stains.