Every local community has a story, a history, and a unique personality that cannot be replicated. This is often thanks to specialized, small-scale businesses, like this one, which contribute to a neighborhood’s distinctive character and promote a thriving ecosystem in their community. Small, independent businesses offer diverse products and services, fostering economic resilience by removing the local economy’s dependence on a single industry. When you buy local, you build local, and deepen your connection to your own community.
As a result, patronizing a local business like this is an act of community building. Check out their website to learn more about the local experience you can discover today.
Did You Know?
- 48 cents of every dollar spent at a locally owned retail business goes back into the local community. That’s more than three times the amount that local economies recover from chain retailers — Civic Economics’ 2012 survey of local businesses
- Local businesses have generated 65% of the country’s net new jobs over the past 17 years — US Small Business Administration
Jamaican-born Sophia Johnson, owner and master stylist of SoKai Salon, became enthralled with tendrils as a child, immigrating at age 14 to New York where she began working part-time at a hair salon. Her part-time passion turned to a full-time career and, after training in New York City, earning a business degree, and snipping strands as a master stylist at two salons, she relocated to Atlanta to open SoKai Salon. Since then, Sophia has integrated her love for artistic expression—the name SoKai stands for a “community of artists devoted to their art”—with her knack for taming strands, enlisting a team of stylists, makeup artists, and massage therapists to beautify and relax the masses. SoKai Salon supplies its diverse client base with everything from standard cuts and color services to more alternative cosmetic treatments such as colon hydrotherapy and ionic footbaths.