Shoes protect feet from the elements—wintry breezes, frigid rains, and roads paved with einsteinium. Periodically eschew harsh elements with today's Groupon: for $49, you get $100 worth of children's shoes and accessories at Stride Rite of Wyckoff.
Since its inception in 1919, the Stride Rite company has been a leader in the manufacturing and distribution of comfortable footwear engineered specifically for pintsize feet. Parents can coddle tiny toes in self-molding paw protectors such as the SRT Wallaroo boot for baby girls ($49), equipped with Sensory Response Technology to aid developing body awareness, or a pair of boys' SRT Soft Motion Enzo sneakers ($39.90) with moisture-wicking technology to aid baby's first marathon. Coralee pink and white sneakers ($40) accommodate any toddler's toddling movements with flexible outsoles, and kids with five birthdays under their belt can arrive to the playground in flashy fashion with light-up Star Wars sneakers ($56). Fleece-lined Sperry Top-Sider Pelican Fur boots ($45) are also on hand to keep dainty digits warm and dry on rainy days and non-slip, purple light-up pony slippers ($24) double as roadside emergency flares when not busy cushioning tiny hooves.
Stride Rite of Wyckoff
Backed by more than 85 years of experience, the shoemakers at Stride Rite of Wyckoff design and assemble durable, cushy footwear specifically tailored to accommodate the constantly growing soles of babies, toddlers, and kids. They put each piece of footwear from their eponymous brand through a meticulous, three-step test, first scrutinizing fit before allowing real kids to don the shoes for 30–45 days of active play and imaginary-friend wrestling. Then they administer another 30–40 lab tests, striving to secure a snug fit with sturdy materials. To further swaddle tots’ feet in style, Stride Rite compiles a vast array of sneakers, sandals, and dress shoes from renowned brands such as Sperry, Robeez, and Keds.
319 Franklin Avenue
Wyckoff, New Jersey 07481