Style U founder, Randi Adams, firmly believes that style is unique to every individual and that there are no rules to it, just the individual. She helps women find their own, distinct image that boosts their self-esteem and makes them feel beautiful and empowered. Her consulting services consist of four steps, during which she gets to know her clients' clothing preferences, gives them individually tailored suggestions of new items, helps them organize the old closet, and, finally, periodically reviews their wardrobe. What's more, she and her team also offer makeup consultations, personal shopping, and style adjustments to build up professional career.