Owner and founder of Sweettouch, Michael Sweet ensures each square inch of fabric his company cleans bears the signature look of his Sweettouch Method. Technicians adhere to this stringent, seven-step process to expunge grime from walkways, beginning with a carpet analysis and a pretreatment before loosening stains and unleashing 400–900 pounds of Prochem steam pressure on unsuspecting fibers. To cap the carpet makeover, a spot treatment depletes tough stains, and a specially formulated solution helps to reduce carpets’ attraction to dirt particles and the occult.