Before it was discovered that they made good cattle-catchers, lassoes were used as fashion belts and means of roping in another cowboy's more attractive hat. Wrangle great gear with today’s Groupon: for $20, you get $40 worth of hip western apparel, accessories, and more at Cowgirl Wannabe at Taubert Farm & Ranch in Harlingen.

Set among stacked barrels and rough wood accents, Cowgirl Wannabe—the hip, younger sister of Taubert Farm & Ranch country store—marries the Old West with fresh looks to provide gear for rakish rancheras and steadfast stallion-steerers alike. On-trend T-shirts boast cowpoke twists ($40), such as bucking-bronco details or sparkly slogans including, “I’m your huckleberry,” and, “My other car is also a horse.” Blinged-out belt buckles, with embellishments such as turquoise-nugget beads and pearls (around $40), attract undercover uptown divas visiting the ranch as part of a movie-plot-forwarding saga. Brilliant beaded necklaces, most with sparkly and silver accents ($40+), double as luminous lariats for roping in attractive décolletage. Purses, sandals, flip-flops, and candles round out the offerings at Cowgirl Wannabe, along with handcrafted home goods from local artisans.

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