A Chat with The Body Rock Factory at Danceworks
What services does your business offer and what makes your business stand out from the competition?
We offer classes six days per week, in a club-style setting (disco ball, dancing lights, and mirrors) and have a variety of male and female instructors including one fluent in Spanish. LGBT friendly, female-owned business, and a host site for Zumba instructor trainings.
Exercise is challenging. How do you keep clients motivated and engaged?
The instructors all have weight-loss stories and share tips and recipes weekly. We often highlight a participant to share their journey. Our studio has motivated and mentored many of the participants to become instructors and it keeps everyone motivated to work hard when they relate to peers.
What was the inspiration to start or run this business?
I love helping people and I couldn’t find a place that valued me as a consumer wanting a good, affordable, workout in a family-friendly environment. I also wanted a place to call home instead of teaching all over the place. Seeing people’s faces light up is my motivator to continue.
What do you love most about your job?
The joy of dancing, various music genres and rhythms, and the ultimate high when a participant tells me they had fun and have come off of meds or lost weight because of working out with Zumba fitness.