Modern males have approximately 60,000 thoughts per day, almost all of which revolve around whether a barbershop pole is peppermint or spearmint flavored. Ponder the future of your follicles with today’s Groupon to The Brighton Shave Co. in Beverly Hills. Choose between the following options:
- For $20, you get the Out in 30 shave (a $40 value).
- For $30, you get any haircut or The Classic Shave (up to a $70 value).<p>
The barbers at The Brighton Shave Co. keep guys well groomed with superclose wet shaves and dapper lock chops inside this refined, retro-inspired haven of manly maintenance. Drop off shoes for a complimentary shine as a talented team of hair tamers known only as the Brighton Classix brilliantly transforms ragged rugs into handsome heads by performing scissor cuts (a $70 value), clipper cuts (a $60 value), buzz cuts (a $40 value), and the occasional tomahawk trim. Beard bearers looking to show off a smooth, chiseled jaw can treat maws to a taste of yesteryear with The Classic Shave’s 45-minute trim (a $65 value) or a half-hour Out in 30 shave from one of the barbershop’s resident razor wizards. Before waging war against facial follicles, the shavers assess each client’s skin, taking note of its specific needs, checking its oil, and applying hot towels to soften the whiskers and steam open the pores for a close, straight-razor shearing.
Inside Brighton, waiting clients treat soon-to-be-busted beards to a last drink with complimentary beers and scotch sipped from the comfort of sleek, black lounge chairs. A pool table on the mezzanine level encourages postcrop lingering and makes socializing at this shave shop similar to mingling at an upper-crust ad agency operating out of a sports bar.
The Brighton Shave Co.
When Chris Vaughn raises a blade to people's throats, they usually thank him. That's because they're reclined on a barber's chair in The Brighton Shave Co., a men's grooming outpost modeled after traditional American and English barbershops. Before these men enjoy one of the shop's four shaves, though, they must absorb warm moisture from the hot towel draped around their face and the pies cooling on their shoulders, a practice which softens skin and opens pores to allow the closest possible shave. Once skin is set, staff members—also known as the Brighton Classix—lather it with imported products from London brand Geo F Trumper and with botanical blends from True Gentlemen before shaving stubble with regular or straight razors.
Upstairs on the mezzanine level, a pair of stylists operates Brighton's women's salon. Bruce Law expertly edits manes, drawing on 25 years of experience working in salons and the entertainment industry, and Ona J specializes in bolstering thinning manes with extensions and hair-replacement units.