With the exception of painting faces, wearing foam fingers, and lighting brush fires in the shape of mascots, the best way to signal allegiance at a college football game is to wear a logoed T-shirt. Proclaim your team preference with today's Groupon: for $19, you get $40 worth of University of Wisconsin athletic gear at The Equipment Room.
The collegiate outfitters of The Equipment Room traffic in the same high-quality, University of Wisconsin–branded Adidas merchandise worn by the school’s coaches and athletes. Trap escaping heat during autumnal beach-volleyball games with a three-stripe thermal shirt ($35), or slip into a selection of cotton tees ($18), emblazoned with team logos, spirited color combos, and a light spritz of badger musk. Fans can drape athletic extremities in a pair of women's track shorts ($30), available in red, black, or pink, or shield scalp and eyes alike with an adjustable slouch baseball cap ($18). Leisurely browse the candy-cane-colored sanctuary's racks for a favorite shirt, or pop on a football helmet and challenge the front door to a head-butt contest.
1439 Regent St.
Madison, Wisconsin 53711Get Directions