The Fresh 20

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In a Nutshell

Weekly meal plans praised in In Style make five family-friendly dinners using 20 fresh and seasonal ingredients

The Fine Print

Promotional value expires Jul 15, 2013. Amount paid never expires. Limit 1 per person, may buy 2 additional as gifts. Valid only for option purchased. New subscribers only. Must activate by the expiration date on your Groupon, meal planning expires 12 months from activation date. Switching between plan types is not permitted for single plan purchases. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

Eating healthfully, like understanding Shakespearean innuendo or making your horse a senator, has become increasingly difficult in the modern world. Find old-fashioned simplicity with this Groupon.

Choose Between Two Options

  • $29 for 12 months of your choice of classic, vegetarian, or gluten-free online meal planning (a $49 value)
  • $69 for 12 months of unlimited access to all three online meal plans (classic, vegetarian, and gluten-free) for dinner and a six-week classic meal plan for lunch (a $159 value)

Every Friday, The Fresh 20 posts a meal plan for five healthy dinners with sides. The plan includes a shopping list of 20 ingredients, estimated costs, simple recipes, ideas for leftovers, and nutritional data for every meal. The meals are kid-friendly and designed to feed a family of four. The grocery estimate is approximately $75 per week, or $3.75 per serving. Vegetarian, gluten-free, and lunch meal plans are also available.

The Fresh 20

One tax season, working mom Melissa Lanz tallied up the year’s receipts for takeout and convenience food and was stunned by the total. She recalls, “Our busy, unorganized lifestyle had driven us to spend the cost of a new car on takeout.” On top of that, she felt sluggish and unhealthy. A little online searching revealed that common wisdom held that one must choose between fast or healthy. Unconvinced, the one-time Internet marketing executive left her job and began tinkering with recipes. As she worked, three main priorities became clear: healthy and seasonal ingredients, simple recipes, and kid-friendly meals.

The set-up is simple: every Friday, the expert team posts 20-ingredient grocery lists and recipes for five meals centered around health. Recipes include gluten-free, vegetarian, and paleo varieties for those with special diets. There is also a For One option for those singles who want to eat well at home.

The grocery lists eschew preservatives, processed foods, and frozen ingredients in favor of seasonal items that are good for you and the environment. Every recipe piggybacks off the others, so every item on the list creates balanced meals without waste. The list also includes estimated prices, which helps balance budgets or train for future appearances on The Price Is Right. The Fresh 20's diverse meals include recipes such as flank steak tacos, turkey enchiladas, and butternut-apple bisque. Melissa also authored The Fresh 20 Cookbook, incorporating these same principles into the crafting of over 125 additional recipes. At the end of 2011, only two years after Melissa started The Fresh 20, InStyle magazine toasted the entrepreneur for creating one of the web’s “genius sites that make your day easier and better.” Since then she has also been featured in the New York Times, USA Weekend, Shape, Parents, and Prevention Magazine.

Customer Reviews

Thank you!!!!! Great idea and love everything about it!!
Tammy K. · July 24, 2013
Great site. The "PREP AHEAD OF TIME" section needs to be incorporated onto the actual recipe page. This will save on printing, but also having to go back and fourth several times between pages.
Stephanie O. · July 11, 2013
Cyleste M. · July 10, 2013

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