The Hole Story's owner and piercing and tattoo artist InkBoy The Don is truly a self-made professional. He started sketching in high school, teaching himself composition and shading. As his prowess with the pencil grew, he began creating logos and drawings for clients. Eventually his desire to create permanent art led him to purchase a tattoo kit and practice the trade of body art, mostly on himself. Sure enough, after getting himself to agree to be his client, his customer base grew: first, family members requested some ink, then friends, and before long, people with whom he had no prior connection.

An eventual tattoo apprenticeship and a move to begin T-shirt printing and piercing solidified his status as a professional creator, making him a one-artist army at The Hole Story. Clients can come to the shop for a new eyebrow piercing or supplement their wardrobe with items from The Don's personal clothing line. The Don, of course, also adorns clients with colorful tattoos that celebrate special memories or remind them in which pocket they keep the car keys they hide from friends.