Every local community has a story, a history, and a unique personality that cannot be replicated. This is often thanks to specialized, small-scale businesses, like this one, which contribute to a neighborhood’s distinctive character and promote a thriving ecosystem in their community. Small, independent businesses offer diverse products and services, fostering economic resilience. When you buy local, you build local, and deepen your connection to your own community.
Strengthening the community begins by supporting and visiting local businesses like this one. To learn more about this business, check out their website or simply stop by, say hello, and discover—or rediscover—all that this business has to offer.
Did You Know?
- 48 cents of every dollar spent at a locally owned retail business goes back into the local community. That’s more than three times the amount that local economies recover from chain retailers — Civic Economics’ 2012 survey of local businesses
- Local businesses have generated 65% of the country’s net new jobs over the past 17 years — US Small Business Administration
Fitness pages on Facebook are normally the source of inspirational memes, but for fitness enthusiasts Paul and Jennifer, one particular page was the source of inspiration for starting The Institution. After meeting, sharing workouts, and building a following—all online—the duo decided to take the next step and open a fitness studio. Today, they and their team of instructors teach trendy classes such as BodyPump by Les Mills, Insanity, TRX suspension training, and Zumba, which is an upbeat dance-fitness session that's equivalent to doing 100 waltzes.