Every local community has a story, a history, and a unique personality that cannot be replicated. This is often thanks to specialized, small-scale businesses, like this one, which contribute to a neighborhood’s distinctive character and promote a thriving ecosystem in their community. Small, independent businesses offer diverse products and services, fostering economic resilience. When you buy local, you build local, and deepen your connection to your own community.
Strengthening the community begins by supporting and visiting local businesses like this one. To learn more about this business, check out their website or simply stop by, say hello, and discover—or rediscover—all that this business has to offer.
Did You Know?
- 48 cents of every dollar spent at a locally owned retail business goes back into the local community. That’s more than three times the amount that local economies recover from chain retailers — Civic Economics’ 2012 survey of local businesses
- Local businesses have generated 65% of the country’s net new jobs over the past 17 years — US Small Business Administration
The Iron Room
Sunlight bounces off the glossy, light-gray floors of The Iron Room. In its expansive, warehouse-like space, resistance equipment waits to be brought to life with a grunt from a motivated student. Certified trainers Roger Downing and Sarah Reeves lead these pupils––no matter their current fitness level––through boot-camp-style classes that use exercises targeting specific muscle groups, which change daily. For example, a workout that focuses on the back includes the use of rings and battle ropes interspersed with high-intensity aerobics. When no class is in session, the students arrive to use the training equipment at their leisure.