Surely the world would be a better place if the potentially lethal gold in Olympic medals were replaced with festive-ribboned cookies. Today's Groupon gets you $20 worth of delectables from The Khaya Cookie Company's online store for $10. Like a munchy bobsledder in the heated comfort of your own living-room bobsled, you'll feel like a celebrated winner who has helped put this glorious nation one cookie further ahead of arch-rival Sweden in the rankings.
As if cookies needed a savvy branding strategy, the folks at The Khaya Cookie Company went ahead and made this lovable unit of food even sweeter through one-of-a-kind recipes, a beneficent cause, and a $10 million smear campaign against cupcakes. The company's mission is to empower the previously unemployed in America and South Africa, where all-natural local ingredients compose the batter of each cookie. With each 1,500 boxes of handmade cookies sold, a new job is created at the South African bakery, and with each 500 orders that are filled, another four jobs are created at the Philadelphia distribution center. Empower the people while harshly repressing your appetite with five original recipes, from Granola Fruit Krunchi (with 14 essential vitamins, four grams of protein, and three grams of fiber per serving) to Cranberry Rooibos Shortbread and Orange & Chocolate Krunchi ($5 a box for each).
When it was finally elected president of The Snack Committee, the cookie knew that it would have to add versatility and an element of surprise to its arsenal of talents. The Khaya Cookie Company exemplifies the cookie's campaign promises to deliciously bake the unexpected while remaining committed to tackling social issues. All you have to do is bite and let the cookie naturally dissolve into cookie paste, which is 10 times sweeter than normal cookie.
- Just two years — and thousands of test batches of cookies — later, Khaya employs more than 500 people at its South African production facility and exports 16,000 boxes of tender and buttery orange-rooibos shortbread cookies and date-and-apricot-studded granola “krunchis” every month to gourmet stores from San Francisco to Philly. – April White, Philadelphia
- Recently I sampled several of the creations from the Khaya Cookie Company , a women's cookie co-op located in South Africa, and the only problem I had with them was...that I couldn't stop eating them. – Kristin Underwood