Many people who experience a sagging second act in their life's script often resort to a flashy car chase to liven things up. Distract the audience from a lifetime of glaring plot holes, unnecessary side characters, and flat, uninspired dialogue with the sheer adrenalized spectacle of today's Groupon: for $89, you get a 60-minute driving experience (15 minutes of training and 45 minutes on the road) on a driving course throughout Boston in a Ferrari 360 F1 transmission at The Motorsport Lab (a $499 value). All that’s needed in addition to a driver’s license is a credit card for incidentals, a signed liability disclaimer, and proof of current auto insurance.
An experiential marketing agency, The Motorsport Lab uses its fleet of supercars as mobile, rip-snorting billboards, giving cars an Indy 500, ad-plastered look that catches the eyes of passersby while naturally increasing the car's ability to reach racetrack speeds. Accompanied by a trained instructor, the driving course starts at Boloco Boston Common. Fifteen minutes gets you started with a quick safety and driving-procedure tutorial, including a rundown on paddle-shifter use and the proper way to nonchalantly exude opulence by smoking gold ingots like cigars. Afterward, you and your mentor will begin your 45-minute drive or 10 to 15 miles of drive time—whichever comes first—for a total of 60 minutes behind the wheel. Slowly roll through Back Bay while the deep, brilliant red catches the attention of drivers, pedestrians, and jealous cheetahs before you ramp things up on Memorial Drive and speed across the Charles River, possibly taking your chariot up to 6th gear. Finally, take a victory lap down Tremont and Boylston streets, unless more time and miles remain, in which case you'll have the opportunity to keep your Speed Racer helmet on for another quick duel with the mysterious Racer X.
Much more than just a beautiful frame sporting the logo of a bipedal horse, a Ferrari’s 395-horsepower V8 engine can get you from 0–60 miles per hour in about 4.5 seconds, about the time it takes the Flash to save the world and build a gin distillery. The Ferrari 360's mix of super acceleration and ultra-smooth street cruising makes today's Groupon to The Motorsport Lab a high-octane way to celebrate a birthday, Father's Day, or promotion to double-0 status.
You must be at least 21 years old. Schedule at least four business days in advance.
- Enjoyed my Ferrari Experience with Ray and his company. Definitely enjoyed cruising around Boston at night and happy to have met a lot of great tourist that wanted pictures with me and the Ferrari. – Joselin Mane
- Ray picked me up in style! Driving a Red Ferrari all over Boston was a blast! Beautiful Boston day and the perfect experience. – Hedda Royce
- An awesome break from a hectic week and always the welcome opportunity to have a chance to do it again. – Yoon J. Lee
The Motor Sport Lab
Feeling the raw power of a Ferrari engine as you floor the pedal and steer down an empty road may seem like a fantasy to some, but it's a perfectly attainable adrenaline fix at The Motorsport Lab. The Lab's driving experts let clients slip behind the wheels of Ferraris, Aston Martins, Lamborghinis, and other exotic automobiles for a once-in-a-lifetime ride.
After explaining the vehicle features and proper safety protocols, staff members turn over the keys. Drivers can gain a feeling for the automobile's speed and cat-like agility while guiding it around a controlled autocross course for several laps. For a truly immersive experience, The Motorsport Lab occasionally rents out their sports cars for weekend-long escapes that let clients travel in style and become the object of envy at any drive-thru.
2 Park Plaza
Boston, Massachusetts 02116Get Directions