$50 for a One-Year Household Membership at The Museum of Contemporary Art ($100 Value)

The Geffen Contemporary at MOCA

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What You'll Get

While the true measure of an artwork ultimately rests in the eye of the beholder, its age is easily gauged by cutting it in half and counting its rings. View young, fresh art with today's deal: for $50, you get a one-year household membership to The Museum of Contemporary Art, Los Angeles. This membership also gets you access to The Geffen Contemporary at MOCA, located on North Central Avenue.

A one-year household membership to MOCA comes with two membership cards that guarantee free admission for four adults and all household members under 17, as well as behind-the-scenes tours, invitations to all Artists' and Members' Openings and Members' Preview days, and discounted weekend parking for MOCA Grand Avenue. In addition to live-action arts perks, members enjoy subscriptions to the museum's magazine as well as Dwell magazine and the monthly MOCA e-newsletter, bringing readers up-to-date on which Rothko was caught dallying in the research library with the flirty Mondrian. To bring little pieces of the MOCA experience home in a completely legal way, members get 10% off in the MOCA store, and reciprocal membership at more than 300 participating North American museums hoists the artfulness outward.

Founded in 1979, MOCA has been LA's only museum devoted to collecting and exhibiting artwork produced from 1940 to the present day. The 5,000+ works in its permanent collection are drawn from all types of media, including sculpture, photography, paintings, digital media, and fever-induced hallucinations.


Though probably needing no reviews with its long history, The Museum of Contemporary Art does have an excellent four-star average rating from more than 150 Yelpers. Frommer's also recommends it.

  • MOCA is small enough that you can spend a couple hours and feel moved, but not so large that you feel intimidated or overwhelmed. – Shannon B., Yelp
  • I loved it here..my fiance and I lost track of time in here..its [sic] a must see! We spent hours interpreting different pieces of art. Great place for you and your hubby to debate about art ... – Brittney C., Yelp

The Fine Print

Promotional value expires Dec 21, 2010. Amount paid never expires. Must activate within 3 months of purchase, one year begins after activation. Limit 1 per household, may buy multiple as gifts. Valid for renewals. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

About The Museum of Contemporary Art

Since its inception in 1979, The Museum of Contemporary Art has devoted itself to post-1940 artwork, a focus that sets it apart from all other Los Angeles museums. Its permanent collection harbors more than 5,000 art objects, encompassing media from video installations and documentary photography to pop art. Works from renowned artists such as Roy Lichtenstein, Jean-Michel Basquiat, and Diane Arbus share gallery space with pieces from up-and-coming artists across the museum’s three facilities.

To complement its permanent collection, the museum hosts rotating temporary exhibits, such as the current Mike Kelley exhibit, which explores american pop culture through irreverent, multimedia pieces. The museum staff also augments these displays with events, such as their screening series in collaboration with the Los Angeles Filmforum, which explores the intersection of experimental film and art like a projection screen sewn with pages from DaVinci’s journal.

The Geffen Contemporary at MOCA

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