Shaggy hair can box guys into a corner in the job market, and scruffy beards can sand the cheeks off a significant other. Save face with today's Groupon: for $25, you get an ultimate shave from The New York Shaving Company, located on Elizabeth Street in NoLita (a $50 value).
The New York Shaving Company ushers bristle-burdened males into smooth satisfaction through delicate, precise care from barbers boasting a minimum of five years experience. For the ultimate shave, these certified sharp-shavers begin with a preparatory hot towel and protective oil massage. Then, they make the first shaving pass, with the grain, followed by a second pass, against the grain. To infuse the epidermis with excellence, guests are then treated with an additional hot towel plus a replenishing shave mask, followed by yet another hot towel dipped in essential lemon oils. A final touch of rose water and moisturizer completes the 30-minute service, allowing water-wicking mugs to meander off in search of skin as soft as their own.
- This tiny storefront specializes in the lost art of shaving, recalling a time when every man wore a hat and got his whiskers trimmed with a straight razor. But while forties background music, antique barber chairs, crystal chandeliers, and a stocked bar help set the mood, the New York Shaving Company isn't just about channeling the tonsorial parlors of the old days – Chrissy Persico, New York