At the age of 5, Natalie Costa’s daughter was cute, lively, and photogenic—reason enough to give show business a try, she thought. But with no one to guide her and her daughter through the maze of booking auditions and getting representation, she found herself out thousands of dollars on useless portfolio shoots and manager fees. In response, Costa founded The Performers Academy, modeling the friendly, welcoming atmosphere on the dancing school she loved as a child. She made sure to stock it with instructors who had the inside knowledge she could have used at the outset: all professional actors, directors, and producers with lots of experience in film and TV and a special focus on children’s programming.

The academy caters both to kids seriously trying to break into the business and to casual enthusiasts who find performing a liberating way to build self-confidence.