Running was popular in Europe long before it caught on in America, which is why most races are measured in kilometers instead of miles and why most of the Pilgrims were eaten by bears. Race to the top of the food chain with today's Groupon: for $20, you get $40 worth of athletic gear and apparel at The Running Place in Newtown Square.
The Running Place outfits active patrons from all walks of life with a variety of footwear, exercise apparel, and fitness accessories. Technical tops and bottoms by Moving Comfort and The North Face help to keep athletes and aesthetes stylish as they pose for post-race photos at the finish line. Workout-worthy Tarma jewelry makes a better gift for running relatives than an autograph from a cheetah, and Superfeet shoe inserts pamper precious toesies ($39.95). Hydration products, CW-X compression socks ($45), and sunglasses keep rubber-burners in good enough shape to pursue hooligans who refuse to respect the laws of thermodynamics.
The store's team of experienced pavement-pushers matches shoes to feet as unique as the dreams of a snowflake by providing free consultations. Staffers analyze a customer's gait and the wear patterns of old kicks and thoroughly interrogate each piggy as to their whereabouts before suggesting a new pair of shoes. The Running Place carries popular brands such as ASICS, Brooks, New Balance, and Saucony (prices generally range from $100 to $150) as well as children's shoes, which generally cost $60–$70.