$10 for $25 Worth of Barbecue Fusion Fare and Drinks at Theory


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In a Nutshell

  • Barbecue with American, Mexican & southern influences
  • Inviting sports-bar atmosphere
  • Friendly, attentive staff

The Fine Print

Promotional value expires Jan 17, 2012. Amount paid never expires. Limit 1 per person, may buy 1 additional as a gift. Limit 1 per table. Not valid until 7/20/2011. Dine-in only. Not valid with other offers. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

Talking about sports, like winning the lotto and undergoing surgery, goes better with a cold beer. Make every hour happy hour with today's Groupon: for $10, you get $25 worth of barbecue fusion fare and drinks at Theory on West Hubbard Street. Be sure to present your Groupon when seated.

Theory is fully stocked with flat-screen TVs and comfortable seating for catching games and sipping drinks. The menu of upscale American-, Mexican-, and southern-influenced barbecue fare comes in lunch and dinner varietals. While the sun is high and streets are filled with dueling cows, try a hearty sandwich, such as Theory beef—thinly sliced roast beef on a french roll served with a side au jus ($8). Or opt for the lighter whole-wheat turkey wrap with avocado, tomato, lettuce, swiss, and bacon ($10). Dinner is an excellent time to hammer the hunger high strike and ring the appetite bell with a full slab of baby back ribs rubbed, smoked, and served with house barbecue sauce, coleslaw, and your choice of side ($17). Smother stomach gnomes with a Mediterranean salad topped with feta cheese, kalamata olives, red onion, cucumbers, tomatoes, and chickpeas ($11) or a plate of tacos filled with chicken, steak, fish, pork, or veggies with tri-bell peppers, jalapeños, onions, cilantro, and tomatoes ($8–$12).

Sports lounges are typically classy arenas where baseball fans knit silk hammocks and bad strike calls elicit virulent chants of "pish posh." Theory's sleek décor of dark, neutral hues and polished tables set against exposed-brick borders is less corner pub and more urbane hangout. A friendly and attentive staff stands by, waiting to provide all the comforts of home. Loosen your vocal cords and cheer nodes for sports watching with a selection from the bar's specialty drink or beer menus.


More than 20 plasma-screen TVs cast a flickering glow over Theory, an upscale sports lounge owned by a seasoned DJ that intertwines American comfort food with Mexican and southern twists. The eatery's muted spotlights single out undiscovered scalp models and house specialties, such as baby back ribs in signature sauce and pulled-pork sandwiches made from house-smoked meat. Tiny heart icons indicate cardio-friendly eats on the menu, through which gentle breezes riffle on the outdoor patio. Theory also houses a private party room modeled after a home theater that showcases three TVs clinging to exposed brick, low tables, and cushy chairs. Within the dining room, courteous servers skirt a marble-topped bar and don invisibility cloaks to avoid obscuring television screens showing NFL or NCAA games.

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