Beauty Lounge has built the business on a whole lot of string and gumption. When we first started a humble shop—Threaded Beauty—we focused entirely on the Indian technique of eyebrow threading. Before long, we built a reputation for creating precise, clean lines, and folks were so impressed that they started requesting off-menu treatments and autographed threads. So we expanded into eyebrow tinting, waxing, facials, and microdermabrasion services. Eventually, we changed the business's name to encompass the salon and spa side, in which Beauty Lounge oversees a staff of nail techs, stylists, and aestheticians.