The second law of thermodynamics and the first law of Nelly lyrics hold that ambient heat and clothing have an inverse relationship. Disturb the natural order with today's Groupon: for $32, you get a fashion walking tour and a complimentary cocktail from Top Button Tours, a $75 value.
With access to more than 7,000 showrooms, Top Button is a shiny, chrome-furred horse ride into wholesale-priced sprees and sample sales. Co-founder Dianna Feldman offers her close relationships and personal access to private discounts with these exclusive outings in New York City's garment district and SoHo. The treks, which begin with a briefing on sample sales and a discussion of trends and shopping for figure, whisk shoppers to designer showrooms with heavily discounted merchandise up to 75% off retail. Call ahead to register for an upcoming tour, which will take place rain or shine, so come prepared with a raincoat, umbrella, or wide-brimmed hat made out of recycled moon bounces. The garment center tour lasts three to four hours, while the SoHo tour lasts two and a half to three hours.
Must be 21 to redeem complimentary cocktail.
- With access to more than 7,000 showrooms, the company conducts private shopping tours led by guides with fashion backgrounds. Because of Top Button’s relationship with fashion companies, said Dianna Feldman, a tour co-founder, “I can make them have a sample sale when they’re not having a sample sale.” – New York Times
- A check of the Top Button Tours site lists past sales at Barneys, Mara Hoffman, Lauren Merkin and Intermix. We're picturing a tour guide leading the way through madhouse public sales and pointing out interesting local color as if on safari ("to the right, a half-naked shopper creatively making her own fitting room area"). – Fawnia Soo Hoo, Racked NY