$50 for $100 Worth of Lingerie, Swimwear, and More at the Town Shop

Up to 50% Off
1,000+ bought
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What You'll Get

Though unmentionables once referred to all manner of things––Grandpa's missing hands, Phlogiston theory, and the truth about cats and dogs—only one thing is worth not mentioning today. Don't say a word with today's romance-clad Groupon: for $50, you get $100 worth of lingerie, hosiery, swimwear and more at the Town Shop.

Established in 1888, the Town Shop clothes and cradles feminine curves in a host of beautiful and well-fitting finery recently lauded in Time Out New York magazine and listed in New York magazine. The shop's well-stocked, variably sized arsenal of bras, lingerie, swimwear, and hosiery is bastioned by a battalion of expert brassiere buffs who use sizing savvy, careful customer attention, and complimentary alterations to fit bras to each individual. Skillfully sculpted bras, such as the luxuriously lacy and subtly smoothing Chantelle Rive Gauche T-shirt bra ($76) or the sturdily supportive Anita Active T-Back CoolMax sports bra ($54), take burdens off backs and don't show beneath clothing, unlike the visible heft of unwieldy chainmail undergarments. The Karla Colletto lace-up swimsuit ($205) makes for eye-catching beachside retreats, whereas an array of sumptuous sleepwear, hosiery, and Spanx shapewear gives behind-the-scenes support better than a line-whispering mother at a State of the Union address.


Town Shop have been featured in Time Out New York magazine and listed in New York magazine. Citysearchers give it an average of 4.5 stars, and Yelpers give it an average of four stars.

  • The sales person was so helpful and was able to find me a sexy bra that gives the right amount of support! – MAKnGer, Citysearch
  • The staff here is great, they teamed up to get me exactly what I needed as fast as possible with a few options. – Natalia M., Yelp, 2/15/10

The Fine Print

Promotional value expires Aug 12, 2011. Amount paid never expires. Limit 1 per person. Limit 1 per visit. In-store only. Not valid for sale items. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

About Town Shop

By purchasing this deal you'll unlock points which can be spent on discounts and rewards. Every 5,000 points can be redeemed for $5 Off your next purchase.