Since the rise of the Internet, people have struggled to tear their now-useless phone books in half. Bulk up to succeed where others have failed with today’s Groupon: for $39, you get a two-month gym membership and unlimited personal training to Trans4mations Gym (a $309.95 value including enrollment fee).
Trans4mations Gym's certified personal trainers lead small groups of exercising enthusiasts through one-hour drop-in workouts that combine strength training and intense cardio conditioning. Beginning on the hour six days a week, workouts put trainees through regimens that include everything from TRX resistance training to kettlebell work. Sandbag-based exercises build muscle, and boxing drills keep reflexes razor-sharp. Following workouts, tired muscles revel in the use of the gym's showers, towel service, and crushed-dinner-mint-based lotion dispenser.
At the outset of the two-month membership, gym-goers take part in an included consultation and fitness assessment that helps trainers recommend suitable exercise routines. A weigh-in and a body-fat test establish baselines for charting progress, and a nutritional assessment can determine if clients are eating enough fruits and vegetables or too much toothpaste.
Trans4mations Gym encompasses more than the traditional rows of treadmills and stationary bikes. It’s a space where small groups gather throughout the day to partake in training sessions. The sessions usually last 45–60 minutes, and cover strength, conditioning, core fitness, and flexibility. The ever-changing routines are designed to replace fat with hard, lean muscle, no matter where exercisers initially fall on the fitness spectrum.