Since the invention of inflation, prices for groceries have skyrocketed and rivers have become traversable. Enjoy the scenic side of economics with today's Groupon: for $29, you get a four-hour stand-up-paddleboard rental (a $60 value) from True Blue Water Sports on Tamiami Trail North.

True Blue Water Sports brings water-sports rentals, lessons, and peaceful paddle tours to the Naples area. Aquatic advocate and co-owner David Peterson opened up his laid-back shop to pique the interest of out-of-town water-sports seekers, and his paddleboard rentals do just that by taking advantage of one of the largest current trends in water sports. Board pilots receive a full-body workout and a lofty view as they navigate their long planks through lapping waves and floating lap dogs. From the upright position afforded by paddleboarding, riders will have four hours of pristine views of underwater wildlife and vibrant coastal landscapes. Glide through the Gulf Coast’s resplendent waters, and take in the surrounding mangroves as you fight the urge to give up all worldly possessions and set up shop as a backwater soothsayer.