With the exception of painting faces, wearing foam fingers, and lighting brush fires in the shape of mascots, the best way to signal allegiance at a college football game is to wear a logoed T-shirt. Proclaim your team preference with today's Groupon: for $10, you get $20 worth of apparel and gifts at University of Windsor Bookstore.

The University of Windsor Bookstore's three floors of merchandise invoke Lancer spirit with classic college apparel and nostalgia-producing accessories. Patrons can drape their limbs in school pride by sporting a unisex black crewneck sweatshirt ($17.50) or a pair of navy-and-yellow-plaid lounge pants ($17.50), both of which are embellished with a school logo and the Greek symbol for keg. Customers can garnish bed linens with the thick stripes of the University of Windsor pillow ($17.50) or memorialize graduation photos in a silver logo frame ($20). Backpacks welcome general reading books and publisher's overstock books ($0.99+) for pupils to peruse between study sessions and use as paperweights for dissertations on the history of spiral notebooks.