Shell’s yellow seashell logo is ubiquitous in the United States, where it adorns more than 140,000 gas stations, and it’s equally omnipresent around the world. One goal unites the international chain’s thousands of locations: keeping cars on the road without degrading the environment. It might sound like an oxymoron, but Shell is making headway. Its progress looks slightly different depending on whether you approach the company as a current customer, or a customer in the year 3000.

As a current Shell station customer, you can pump fuels backed by top-tier scientific research on fuel efficiency. Shell’s production process often involves blending petrols and diesels with biofuels, which minimize carbon-dioxide emissions, or gas-to-liquid gasoil, which improves efficiency. Its high-quality motor oils boost efficiency, too, lubricating engines and minimizing the energy they waste.

As a customer in the year 3000, however, you’ll see the fruits of Shell’s current investments in alternative energy. Behind the scenes, the company experts are exploring natural gas, wind, and other lower-carbon replacements for traditional gasoline, rather than trying to fill gas tanks with really strong coffee. Through partnerships with scientists and innovators, Shell helps the world explore as-yet-unheard-of energy sources, too, aggressively pursuing a more sustainable future.