$5 for Adult Admission (Up to $10 Value) or $15 for a One-Year Adult Membership ($35 Value) at Unser Racing Museum

Racing Museum

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In a Nutshell

  • Complete history of racing
  • Celebrates Unser family
  • Indianapolis 500 simulator
  • Antique & winning racecars

The Fine Print

Promotional value expires Mar 19, 2012. Amount paid never expires. Limit 2 per person, may buy multiple as gifts. Limit 1 per visit. Valid only for option purchased. Must activate membership by 3/18/12, membership expires 1 year from activation date. New members only for membership option. Tax included. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

The checkered flag has become a universally understood symbol of glorious triumph, much like a diamond-encrusted dollar sign or a grinning platypus punching the sun. Learn the stories behind the checkers with today’s deal to Unser Racing Museum in Los Ranchos de Albuquerque. Choose between two options:

  • For $5, you get one adult (ages 16 and older) admission ticket (up to a $10 value).
  • For $15, you get a one-year adult membership (a $35 value), which includes free admission, advance notice of special events, and 10% off gift shop or online purchases.

Admission is free for children 15 and younger who are accompanied by an adult.

The Unser Racing Museum roars through the history of racing, as viewed primarily through the rearview mirrors of the celebrated Unser family. The Unsers have claimed nine Indianapolis 500 banners, with Albuquerque-born and perpetually windswept Al Unser Sr. one of only three racers to top the field four times. The museum shows off the motion-blurred clan’s speedy machines in a series of displays that showcase restored antiques, pace cars, and winning racing cars that have been put out to stud. The gleam of high technology also infuses informational displays, with interactive video kiosks tracing the tire treads of racing history, from the earliest foot-propelled Flintstones car to the latest rubber-smoking innovations. An Indianapolis 500 simulator gives visitors the adrenaline rush, sweaty palms, and permagrin of a real victory lap.

Guided tours lead racing enthusiasts through the museum’s new, 11,000-square-foot showspace, which completes the experience with uniforms and other memorabilia, a trophy room, racing artwork, and a library cataloging the history of racing entirely in rhyming couplets. The museum also keeps visitors up to speed on other fast-moving objects with featured exhibits on snow machines and the extraordinarily modified Bonneville Bombshell.


Fodor's and the New York Times have both listed Unser Racing Museum, and Hello Albuquerque has featured it:

  • visitors can see the cars up close, learn the stories behind the Unser racers, test their skills on the same style of simulators used by racers to prepare for racing, and, if they get lucky, they can even meet one of the sport's greatest in person—Al Unser – Julie Medina, Hello Albuquerque

Unser Racing Museum

With more than 13,000 square feet of automotive artifacts and hands-on exhibits, Unser Racing Museum is dedicated to demystifying America's racing history. The museum focuses on the eponymous Unser family: four generations of racers who have collectively won the Indianapolis 500 nine times. Using this clan of drivers as the jumping-off point, the facility explores industry hallmarks from the first races at Pikes Peak and Indianapolis to the unveiling of modern racing technology. A newly completed annex features a showroom brimming with restored antique cars, including notable pace cars and racecars. The trophy room, meanwhile, houses thousands of pieces of vintage racing memorabilia, uniforms, and awards. Not all of the museum's exhibits are static, however: interactive video kiosks dispense trivia at the touch of a button, and a racing simulator lets visitors grasp the wheel of a replica car and chug a gallon of simulated milk.

Customer Reviews

Great place, I must see when you come to Albuquerque. The amazing amount of memorabilia is extraordinary.
Lisa U. · December 12, 2016
Very well done. Enjoyed our visit and even met Al!
Donna S. · November 10, 2016
Quite honestly this was a great surprise as to how great of experience this was!! The Museum is IMPRESSIVE with the history of the Unser's and racing! THIS is a MUST VISIT!!
Jim S. · November 7, 2016
Merchant Location Map
  1. 1

    Racing Museum

    1776 Montaño Rd. NW

    Albuquerque, New Mexico 87107

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By purchasing this deal you'll unlock points which can be spent on discounts and rewards. Every 5,000 points can be redeemed for $5 Off your next purchase.