Urban Belly

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Customer Reviews

10 Ratings

100% Verified Reviews
All reviews are from people who have redeemed deals with this merchant.


Crystal M. ·
Reviewed January 17, 2013
Never heard of it until this groupon. Such a cute little place, has the cutest & unique baby clothes and gifts. All locally made in Des Moines.

What You'll Get

Like rainbows, sunsets, and the aurora borealis, pregnancy is beautiful despite the fact that nobody knows how it happens. Get dressed for the mystery of life with today's Groupon: for $20, you get $40 worth of maternity and children's clothing at Urban Belly in the East Village.

Specializing in swathing baby bumps in boutique garb, Urban Belly touts upscale designer brands including Lilac, Olian, and Citizens of Humanity, as well as myriad merchandise to suit a variety of budgets. Stay in style while growing a baby human with a pair of flattering wide-leg denim maternity capris by Dating Maternity ($38.99), paired with a zebra-print top ($34.99) to cater to your womb-dweller's ability to only see black and white. Basic black-and-brown pants add a sleek, slimming effect to any outfit and make dressing for work at the pencil factory effortless ($29.99), and a blue-and-white cinch shoulder dress by Olian flatters a feminine glow ($125).

Children's clothing comes in sizes for newborn to 5T, with boys' shorts and tops ranging $16.50–$24.50. Festoon your little girl in fashionable frills such as a Nanny's Original animal-print ruffle top and pants ($48.99) that will surely put her in the running for America's Next Top Child Model.

The Fine Print

Promotional value expires Oct 20, 2011. Amount paid never expires. Limit 1 per person, may buy 1 additional as a gift. Limit 1 per visit. In-store only. Not valid for sale items. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

About Urban Belly

Self-billed as a "funky little boutique for bellies, babies, and kiddos," Urban Belly's 6th Street retail space teems with fashion and gifts ideal for professional carpet crawlers and working mommies-to-be. Urban's staff lines the shelves with baby gifts such as nursing covers, diaper bags, and towel sets. For moms, the staff curates apparel that includes a lower-priced value-line of clothing. They also adorn hangers with an array of designer brands such as Oilian, Lilac Maternity, and Citizens of Humanity—which devotes a portion of its profits to various charities ranging from youth programs to stuffed-animal witness-protection programs.

By purchasing this deal you'll unlock points which can be spent on discounts and rewards. Every 5,000 points can be redeemed for $5 Off your next purchase.