Like attending a police academy, becoming a mother requires a brand-new wardrobe and the sternness to dissuade children from jaywalking. Begin a new career with today's Groupon: for $15, you get $30 worth of maternity and baby clothing at Urban Belly.
Urban Belly outfits babies with tiny duds and expectant mothers with fashionable clothing appropriate for the office or the home. Moms explore an array of clothing at any price point, including inexpensive brands and designer fashions from Olian and Maternal America. Spruce up baby bumps with colorful tops ($19.99+) or give babies prenatal job experience with office-appropriate dress pants ($24.99+). Trendy tot-bearers can peruse the shop's selection of Candy Rain maternity wear ($19.99+) or stave off the summer heat with denim shorts and capris ($32+). Swaddle a baby's body in a onesie ($16.50) or nurture nascent minds with games ($10.50). Friends of mothers-to-be can also pick up thoughtful baby-shower gifts, such as JJ Cole diaper bags ($19.99+) or illustrated editions of Crime and Punishment.
Self-billed as a "funky little boutique for bellies, babies, and kiddos," Urban Belly's 6th Street retail space teems with fashion and gifts ideal for professional carpet crawlers and working mommies-to-be. Urban's staff lines the shelves with baby gifts such as nursing covers, diaper bags, and towel sets. For moms, the staff curates apparel that includes a lower-priced value-line of clothing. They also adorn hangers with an array of designer brands such as Oilian, Lilac Maternity, and Citizens of Humanity—which devotes a portion of its profits to various charities ranging from youth programs to stuffed-animal witness-protection programs.