Humans used vegetables as crude hammers until one inquisitive soul licked a nail and realized it was delicious. Benefit from mankind’s curiosity with today’s Groupon: for $20, you get one original value box (a $34.99 value) of organic produce, including shipping (a $1.99-$3.99 value), from Urban Organic (up to a $38.98 total value depending on location). This Groupon is only valid within the five boroughs. Delivery days vary according to borough: Brooklyn and Staten Island receive their boxes on Tuesdays, Manhattan on Wednesdays, and Queens and the Bronx on Thursdays.
One of the country’s largest home-delivery services of organic produce and groceries, Urban Organic rushes fresh fruits and vegetables to most Tri-State area doorsteps year-round, with selections changing each week. Unlike lesser grocers that offer foods grown in abandoned subway tunnels, Urban Organic bulk-buys its produce, groceries, and dairy goods from organic farmers’ cooperatives, distributors, and individual farmers. Original value boxes contain 15–18 types of produce, with one to three pieces of each item. A typical box may include such edibles as carrots, russet potatoes, grapefruit, navel oranges, braeburn apples, and green beans. You can view the current week's offerings online. Groupon customers who sign up for future weekly deliveries will also have the regular $25 registration fee waived.
Starting at two o'clock in the morning, trucks head out from Urban Organic's headquarters carrying boxes of organic, local produce to drop at doorsteps from the Bronx to Brooklyn and far-off lands such as Long Island and Connecticut. Each box holds a variety of seasonal fruits and vegetables, such as apples, chard, arugula, and bananas, each certified organic by the USDA. Since the selection rotates weekly, an included newsletter introduces the produce to families with handy tips on storage, cooking, and conversation starters.
The handy subscription service visits each of its delivery zones once a week so urbanites have easy access to organic, locally grown meals. Families can also take advantage of lower price tags than those at local grocery stores or black markets, since Urban Organic buys in bulk from organic farmers' cooperatives and distributors.