Q&A with Utowana Beach Paddle Boards
What services does your business offer and what makes your business stand out from the competition?
Utowana Beach stand up paddle boards are different than the typical SUP board- they’re inflatable. These light and portable boards provide you and your friends with endless adventure; wherever you choose to take them as Utowana Beach boards can be deflated, then rolled up for storage and transport. Boards are 6” thick and pump up to a solid 18psi, providing a higher level of stiffness than other inflatable boards measuring only 4 to 5 inches in thickness. Unlike fiber glass paddle boards, the inflatable boards are durable and provide worry-free transport (no chipped paint) and use (no more scraped shins).
What was the inspiration to start or run this business?
Utowana Beach has a passion for active lifestyles and sustainable living. Paddle boarding is the best way to explore the local waterways and Utowana Beach was created to allow anyone, at any skill level, to appreciate the numerous lakes, ponds and rivers of Wisconsin. We want to provide people with equipment to successfully explore nature in large groups or on a relaxing ride alone. We love paddle boarding and a percentage of our paddle board rentals are dedicated to improving local water quality.
What do you love most about your job?
The best part of running Utowana Beach is knowing that we are providing quality equipment for people to enjoy the waterways in the same way we do. It’s rewarding when people who have never paddle boarded before find a new hobby because of our shop. I love when my customers have memorable experiences with their friends and family out in the water on our paddle boards. One of my favorite parts of my job is seeing a percentage of our funds go directly back into our local waterways by working to improve water quality.
What is the best reaction you’ve ever gotten from a customer?
One of the best reactions I have received from a customer is when someone came to rent paddle boards on a windy day, thinking it was bad weather for paddle boarding. To their surprise, they caught great riding waves and ended up having an exciting experience. Many people don’t realize how much fun a windy day on the paddle boards can be.