Animals utilize accessories in the wild to gain attention—peacocks' plumage helps them attract mates, and gorillas keep pet kittens to appear sensitive to the ladies. Follow Mother Nature's example with today's Groupon: for $30, get $60 toward custom handbag design in-store or online at Viv Pickle in Philadelphia.
At Viv Pickle, customers build their own handbags, drawing from an extensive menu of design options, which has earned the attention of the New York Times. Stretching their creative wings, patrons first choose from an array of 30 bag shapes, such as the oblong with snap closure ($40), the Ringo, a bag with double handles and silver ring accents ($65), and the diaper bag ($75), great for storing a baby's spare bowling shoes. Next, customers hunt through cloth swatches or the online fabric gallery for their preferred color and pattern. Once customers nail down the details of their purse handles, which come in materials such as webbing (included) or thick leather ($20 extra), visitors select a color and material for their bag lining, from satin to waterproof nylon to fun prints. Finally, customers request any extra zippers or pockets necessary to hold their candy, gold, or oil reserves.
Susan Botwick Murphy, the self-taught crafter behind Viv Pickle, wasn't always in the handbag business. She was once the VP of marketing for a communications firm with a knack for sewing her own accessories. It took a seemingly unfortunate turn of events––a layoff from her corporate job—to transform her into the enterprising purse maven she is today. With her eye for design and her background in business, she's been able to run a successful custom handbag studio that churns out wares for customers across the globe.
She and her seamstresses put together baguettes, buckets, clutches, and totes using a palette of more than 150 fabrics, and a variety of handle and lining materials. A rainbow of patterned prints catches the eye, and waterproof nylons repel leaky lunches and spilled vials of plutonium.
Center City East
21 N 3rd St.
Philadelphia, Pennsylvania 19106Get Directions