Color expert Derenda with 30 years experience works to groom manes with haircut, color, highlights, keratin, and conditioning treatments
What You'll Get
Choose from Four Options
- $27.38 for a haircut, blow-dry, style, and conditioning treatment ($70 value)
- $58.88 for a blow-dry, style, conditioning treatment, and single-process color ($125 value)
- $58.88 for a haircut, blow-dry, style, conditioning treatment, and partial highlights or lowlights ($150 value)
- $144 for a haircut and keratin treatment ($450 value)
Ammonia-Free Hair Color: Same Color, Less Damage
One of the most produced chemicals in the world, ammonia is found in fertilizers, household cleaners, and—somewhat shockingly—hair dye. Break free from ammonia with Groupon’s look at ammonia-free hair color.
When you color your hair, the dye doesn’t just cling to the outside of each strand. The reason hair color lasts through scores of shampoos and waterpark visits is because it actually penetrates beneath the cuticle, the outermost layer of hair cells that overlap like a snake’s scales. One of the most time-tested tools to get under the cuticle is ammonia. During the coloring process, ammonia makes the cuticle, which normally lies flat, swell and expand. Color then floods the newly porous strand, remaining inside even after the cuticle relaxes (although it won’t return quite to its former sleek state). As color filters in, protein and moisture leak out, causing damage, dryness, and frizz. Other downsides include ammonia’s strong smell and ability to irritate the scalp, effects that can persist the entire time the color is processing.
If ammonia pries open the cuticle with a crowbar, ammonia-free products seek to gently nudge it ajar. The active ingredient in many ammonia-free hair dyes is called monoethanolamine (MEA). Although MEA lifts the scales of the cuticle much less dramatically, color can still slip easily inside when the chemical is paired with a sneakier oil base, rather than traditional color’s water base. As a bonus, the oil tends to leave behind not only pigment but moisture. Other ammonia-free products employ a combination of heat and fatty acids derived from coconut oil to open cuticle doors. Although some stylists have found that ammonia-free products can’t penetrate as well, making them more prone to fading, others say it’s worth it to get hair that feels less dry or over-processed—and dye manufacturers are constantly improving their formulas in hopes of making the gentler technique the industry standard.
The Fine Print
Promotional value expires 120 days after purchase. Amount paid never expires. Appointment required, same day appointments accepted. Valid for Derenda only. Additional fees may apply depending on hair length, texture, and density. Limit 1 per person, may buy 1 additional as gift(s). Limit 1 per visit. New customers only. Valid only for option purchased. All goods or services must be used by the same person. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.