$20 for $40 Worth of Jewelry, Accessories, and More at Whats-in-Store

Value Discount You Save
$40 50% $20
Give as a Gift
Limited quantity available
2 bought

In a Nutshell

  • Huge selection of jewelry
  • Worn by celebrities
  • Accessories and clothing
  • Shop online

The Fine Print

Promotional value expires Apr 17, 2011. Amount paid never expires. Limit 1 per person, may buy multiple as gifts. Not valid until 1/16/11. Not valid for gift cards, rockbands or Art Is In collection. No cash back. Tax and shipping not included. Not valid with other offers. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

Jewelry fuses art and wearability in a much-more-convenient manner than creaky knight armor or Rembrandt donning a pickle barrel. Enjoy conveniently classy accessories with today’s Groupon: for $20, you get $40 worth of jewelry, clothing, accessories, and sunglasses at whats-in-store, a Franklin, TN and Nashville-based fashion operation. Today's deal is valid for shopping online at the whats-in-store website and is not valid for shipping, tax, and gift cards.

Founded by Dena Ferrell Nance, whats-in-store has been slinging fashion-forward jewelry and accessories since 2001. The signature Etched Collection is designed in-house and lasered out of recycled sheet metals. Hundreds of jewelry items, such as earrings, bracelets, rings, and brooches, are available to spice up wardrobes and earlobes of both men and women. Headbands ($35) keep hair hats trim and proper, and scarves (starting at $10) add a dash of neck flair without resorting to cumbersome sandstone-sundial necklaces. Handbags (starting at $40) can conveniently tote bricks to use to pin down gas pedals when faking deaths via cliff-diving runaway cars.

Whats-in-store's cream-of-the crop items have sparkled around town in New York and Los Angeles on the necks, wrists, and earlobes of celebs including Taylor Swift, Jessica Simpson, and LeAnn Rimes. Whether customers are looking for a classy necklace or an anniversary present, whats-in-store has wheelbarrows of striking jewelry and accessories. Bait compliments and turn heads at parties, and trick marauding highway robobandits into thinking you're one of them with jewelry that looks like state-of-the-art cybernetic implants.

This Groupon is valid for redemption starting on January 16, 2011.


What's-in-store’s jewelry has been featured in Life & Style and Teen. Nashville City Paper conducted an interview with owner Dena Nance.

Six Citysearchers give whats-in-store in Franklin a 4.5-star average, and six Yelpers give it four stars:

  • There's something to match any outfit that I own and lots more that I want to get and start an outfit around. – greengirl2, Citysearch
  • They have a great selection of jewelry, sunglasses, hats, headbands, and other fun things. – Sasha T., Yelp

15% Bonus Savings
Get an extra 15% off local restaurants, spas, salons, and more to use within 48 hours of your Goods order! See details
By purchasing this deal you'll unlock points which can be spent on discounts and rewards. Every 5,000 points can be redeemed for $5 Off your next purchase.