Until mankind first stepped outside in 1934, nature was thought to be a fanciful myth, like yogurt or the clutch hitter. Prepare to frolic through the fresh air of truth with today's Groupon: for $25, you get $50 worth of outdoor apparel and gear at Wild River Outfitters in Virginia Beach.

Wild River Outfitters originally manifested more than 30 years ago as a small boating business, then blossomed in its teen years into a one-stop shop for alfresco adventures. Its stalwart staff possesses encyclopedic knowledge about adventuring and its required accoutrements, from the correct canoe to the most suitable tent. Sportswear ($25–$60) and outerwear ($99–$300), valuable for either their warmth or breathability, run rampant within Wild River Outfitters' 9,000-square-foot confines, including brands such as Patagonia, The North Face, and Mountain Hardware. Footwear flourishes among the kayaks and canoes, so eager adventurers can find the perfect fit, whether they plan on climbing mountains, hiking trails, or punting boulders ($20–$200).

Reviews

The Virginia-Pilot mentioned Wild River Outfitters, and four Google Mappers give the store an average of four stars:

• These are first rate people who care about their customers! – Donald, Google Maps