Like a fabled gift-bearer intent on keeping growing kids in fresh threads, Wittlebee assembles custom bundles of brand-new apparel and sends them to homes throughout the United States. Each month, a signature beehive box appears on members' doorsteps filled with clothing essentials from T-shirts to socks to swimwear, hand-selected according to the child's style profile. Upon signing up for a Wittlebee membership, parents list their child's age; the tyke's favorite colors, prints, and patterns; and the weather in their geographic location to ensure the boxes contain seasonally appropriate items. Style options, such as casual, preppy, hipster, and sporty, are also available to help children maintain signature personas in their pop groups. Sizes range from newborn to 5T, and monthly deliveries keep step as kids grow. Members can change their child's style profile at any time to accommodate a sudden, inexplicable hatred of yellow and speak with a stylist each month to further narrow selections.