World Wildlife Fund

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In a Nutshell

Donations purchase flea powder to protect populations of black-tailed prairie dogs and species reliant on their survival

The Fine Print

100% of donations go directly to World Wildlife Fund. Donations are automatically applied. See Grassroots FAQs that apply to this campaign. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

World Wildlife Fund: $5, $10, or $25 Donation to World Wildlife Fund 

The Issue: Prairie Dogs Threatened by Sylvatic Plague

Black-tailed prairie dogs have an importance far beyond their size. They are a keystone species, providing essential food, shelter, and nest sites for more than 150 species, including black-footed ferrets, burrowing owls, and mountain plovers. Without them, these populations could decline or disappear, dramatically injuring the once-thriving prairie ecosystem. But today this keystone species faces extinction from many threats: human interference, the loss of habitats, and the sylvatic plague—a non-native, lethal bacterium transmitted by fleas. To protect the prairie dogs and their eco-system, organizations such as World Wildlife Fund are working to conserve prairie-dog colonies by controlling plague-infected fleas with Delta Dust powder.

The Campaign: Protecting Prairie Dogs from Plague

All donations to this Grassroots campaign will be used by World Wildlife Fund to protect prairie dogs from plague-carrying fleas. For every $5 raised, World Wildlife Fund can apply deltamethrin dust ("Delta Dust") in prairie-dog burrows to protect 1/5 of an acre of habitat — or approximately five black-tailed prairie dogs — from fleas carrying the lethal sylvatic plague. Each acre coated protects approximately 25 black-tailed prairie dogs from an outbreak. World Wildlife Fund aims to raise $12,500 to protect 500 acres (about 12,500 black-tailed prairie dogs) on the American Prairie Reserve this summer. Each subsequent $12,500 raised will protect another 500 acres on the Northern Cheyenne Reservation and the Fort Belknap Reservation in Montana.

Conservation crews traverse entire prairie-dog colonies, dispending four ounces of Delta Dust inside each burrow. In addition to controlling the invasive bacterium, these efforts will help to restore the populations reliant on black-tailed prairie dogs, such as the endangered black-footed ferret.

World Wildlife Fund

For half a century, World Wildlife Fund (WWF) has worked to protect the planet's natural environment and promote eco-friendly living. WWF has set a goal to conserve 15 of the world's most ecologically-important regions by the year 2020. The organization aims to achieve these goals in part by focusing its work on priority places—such as the Amazon, Coral Triangle, and Himalayas—and species—such as tigers, rhinos, and marine turtles. Its projects are rooted in science and extensive research, and five million WWF members around the world help enact them for the benefit of both humanity and the planet.


*No donation is necessary to enter or win, and a donation will not increase your chances of winning. To enter without donation, you must handwrite on a 3x5 card labeled "Project Runway Sweepstakes Entry," your full name, complete address, home and daytime telephone number (including area code), e-mail address and date of birth (all of which must be legible) and mail it with proper postage to: “Project Runway Sweepstakes Entry,” Groupon, Inc., 600 West Chicago Avenue, Ste. 400, Chicago, IL 60654. See Official Rules for additional requirements. Odds of winning depend on the total number of entries received. Void where prohibited by law. Sweepstakes only open to legal residents of the 50 U.S. or D.C., 18+. Entry period ends: 11:59 p.m. EST on 8/5/2014. ARV of prize: $4,644.23. Sponsor: Groupon, Inc., 600 West Chicago Avenue, Ste. 400, Chicago, IL 60654.

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98% of 123 customers recommend

I believe this charity to be the best one to invest time and money too. I have always supported this cause since I was a young child. They really take pride in caring for all species of wildlife. Keep up the good work. Thankful- Jennifer Evans
Jennifer E. · August 13, 2014
WWF is the best not-for-profit organization.
FSMorrow · August 11, 2014
Great organization in the protection of Wildlife
Gregory C. · August 11, 2014

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