About Gap Brands

If every Gap storefront around the world—from LA and Paris to Milan and Beijing—were set in a row, a window-shopper would stroll for about 10 miles to pass them all. Despite its international presence, the brand’s known for stocking quintessential American wardrobe staples, including cashmere sweaters, graphic tees, and lots and lots of denim. They also stock seasonal, trending items that inject an immediate jolt of energy to outfits. Colorful woven pullovers transform plain pencil skirts into charming cocktail wear, metallic heels add a festive note to blue jeans, and puffer coats make it easy to sneak candy canes into movie theaters.

Gap Inc. includes five like-minded brands, each with a classic yet never dull aesthetic. Founded in 1969, Gap offers inventive American style. Clean, classic clothing and accessories help customers express their individual sense of style. Old Navy designs fuss-free apparel and accessories for the entire family. Banana Republic’s signature style is luxurious and finely tailored; it includes covetable yet uncomplicated office apparel and dressier everyday looks. In one popular collection, the brand collaborated with Mad Men to produce sleek vintage-inspired attire. A favorite among fashion bloggers, Piperlime’s online shop sells curated designer apparel and accessories from labels such as Frye, Marc by Marc Jacobs, Kate Spade, and Hunter. Finally, Athleta re-imagines women’s workout gear in designs without compromise, so every piece in their collection—from compression tights to swimsuits to snow gear—is at once flattering, stylish, and performance-focused.