An alarming percentage of human tresses have diets of chemically processed shampoo, aged scrunchies, and sharp bobby pins. Treat your hair to a healthy gourmet meal with today's Groupon: for $79, you get a Feed Your Youth hair treatment, a scalp massage, and a blowout (a $175 value) at Yarok The Hair Kitchen.
The Hair Kitchen salon uses organic and responsibly sourced Yarok products to achieve healthy, natural looking 'dos. The 30-minute Feed Your Youth treatment ($100) harnesses the power of pure yarrow and antioxidant-rich avocado oils to revitalize strands. A 10-minute scalp massage activates the serum's mysteries time-traveling powers, turning back the clock on hair damaged by styling irons and mime attacks. After a thorough combing, coifs are treated to a 10–20 heat treatment to steam out any lingering bad vibes. Before launching the 30-minute blowout rocket ($75), newly rejuvenated manes are shampooed with Yarok shampoo and conditioner. Banishing traditionally sticky products to the realm of VH1 throwback specials, an expert hair sculptor will ensure that your hair retains a healthy, naturally straight bounce for three days or more.
Yarok The Hair Kitchen's commitment to sustainability goes beyond green products and scissors made of recycled cardboard. The salon utilizes naturally filtered drinking water and biodegradable bamboo thread towels. Yarok donates 3% of its annual earnings to The Pachamama Alliance, a non-profit that works with the indigenous peoples of Ecuador and Peru to protect more than 10 million acres of Amazonian rainforest from logging and guinea-pig uprisings.
- I've had my hair done by the owner for over a decade and I regularly have people who come up to me on the street to ask who does my color. He's a genius and the fact that he has a new salon to himself to style and do YAROK essential oil treatments is a gift to NYers. – Jen D., Yelp
- Not only are the products amazing, but the color and cut are the best. I always walk out feeling fabulous. – Kathryn k., Yelp
Yarok Beauty Kitchen
As Yarok Beauty Kitchen founder and head stylist Mordechai Alvow flits across his three-chair salon, he’s equally likely to have scissors or glass beakers in hand. The celebrity stylist and mix master draws essential oils and botanicals such as chamomile and coconut from his collection of amber apothecary jars, creating beakers full of custom serums that repair and refresh hair. Along with stylists Theadora Guzman and Lisa Marie Natishak, Alvow—whose styling has appeared in Vogue and on the runway for Alexander McQueen—enhances new ‘dos with blow-outs and color from the Organic Color Systems. Yarok Beauty Kitchen’s in-house makeup artist, Christopher Drummond, updates looks and covers up freckles shaped like Hitchcock's silhouette with his own brand of organic makeup, which has graced the faces of celebrities such as Jennifer Lopez and Jane Fonda.