Diesel Men’s Chronograph Watch
- Movement type: quartz
- Case material: stainless steel
- Case dimensions: 51mm x 51mm x 14mm
- Bezel material: stainless steel
- Bezel color: black and blue
- Band material: stainless steel
- Band dimensions: 24mm x 8”
- Clasp type: fold-over clasp with push-button release
- Water resistance: 100m
- Full dimensions: 51mm x 8”
When asked about the state of contemporary fashion by Interview magazine, Renzo Rosso replied, “This is an exciting time if you still have the ability to see things through open eyes. In order for fashion to progress, we have to always be willing to invest in someone or something new and embrace risks.” As one of the original founders of Diesel, he should know. Rather than rely on one designer’s vision, Rosso relies on his creative director to find and curate all the up-and-coming trends that inform their aesthetic. It doesn’t matter if that means finding inspiration in a flea market, a club, or the laundry basket of a Greek muse—as long as it speaks to what customers want in the moment.
Rosso chose the name Diesel for two reasons—it’s pronounced the same throughout the world, and the name’s origin in an alternative source of fuel reminds customers that the brand embraces all sorts of alternative perspectives, favoring edginess and modernity within the context of casual wear. With this, the founder discovered a winning formula. By 2010, his brand had spread to more than 400 stores in 80 countries, with products ranging from ready-to-wear and high-end apparel to eyewear, fragrances, headphones, and even a Diesel-inspired Ducati motorbike.
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