Apple 12” MacBook 12” with Intel Core M CPU, 8GB RAM and 256GB SSD
While the MacBook prioritizes portability, it most certainly doesn’t sacrifice computing power. A crisp Retina display, responsive dual-core processor, and speedy 256GB solid-state drive all fit neatly in the two-pound laptop’s frame, which, when sideways, is nearly invisible to naked eye at just 13mm thick.
Retina Display: Lifelike Picture
The Retina display takes its name from its density of pixels, which are packed together so tightly that they’re indistinguishable by the human eye at normal viewing distances. This produces a resolution so smooth and crisp that you can see individual eyelashes in photographs, grasp subtle details in movies and video games, and read online articles as easily as if they were on a printed page.
Force Touch: A Deeper Level of Control
Apple’s Force Touch technology reinvents the laptop trackpad, supercharging traditional taps and multitouch gestures by adding precise pressure sensitivity. While pressing normally on the trackpad’s smooth glass surface produces a traditional click, pressing harder can carry out a suite of commands, such as making a movie skip ahead more quickly or displaying the definition of a word in an article.
Solid-State Drive: Speed and Reliability
The built-in solid-state drive (SSD) performs the same duties of a traditional hard-disk drive, but up to 100 times faster. Unlike hard-disk drives, SSDs don’t rely on moving parts to write, store, and retrieve data; instead, they use flash memory chips that can boot up your computer and launch apps in mere seconds. Without the moving parts, SSDs are also lighter, take up less space within your computer, and are less susceptible to damage and data loss from computer bumps.
Video Chat with Anyone, Anywhere
A built-in webcam can make it feel like people miles away are in the room with you, helping you connect more clearly than with a phone call or email. Collaborate with colleagues in other offices, listen as your niece or nephew rapturously explains their finger painting, or laugh every time your friend’s cat walks across their keyboard.
- Product number: 5K4M2LL/A
- Operating system: macOS Sierra
- Screen: 12” Retina display
- Resolution: 2304x1440
- Processor: 1.1GHz Intel Core M dual core
- Graphics processor: integrated Intel HD Graphics 5300
- RAM: 8GB
- Storage: 256GB
- Optical drive: no
- Memory-card slot: no
- Webcam: 480p
- Audio: built-in speakers and microphone
- WiFi: 802.11ac
- Bluetooth: 4.0
- Ports: 1 USB type C, 1 3.5mm audio
- Battery: 41.4Wh lithium-polymer
- Battery life: up to 10 hours WiFi use, 30 days of standby
- Arrives in a nondescript brown box
- Weight: 2.03lb
- Product dimensions: 11.04” (W) x 7.74” (D) x 0.14” (H)
- Condition: new
From the start, Steve Jobs was enthralled with not only the novelty of technology but also its design. When speaking about the Apple computer, he said it was “going to be insanely beautiful.” Over the years, Apple’s products have worked to fuse innovative technology with almost artful design. The iMac stunned the world with its colorful plastic shells, which the New York Times said “more closely resemble a pack of Life Savers than a new computer line.” The glossy white iPod—no bigger than a deck of playing cards—could hold an entire library of music. Time Magazine named the iPhone the Invention of the Year for its stunning design and, uniquely, because of the promise it held for even better products in the future. With each new item they launch, Apple works to shape the way future societies communicate, learn, and dance when they’re alone.