Shiseido Benefiance WrinkleResist24 Day Cream
- Hydrating cream fights wrinkles and fine lines
- Acts to protect skin against environmental damage
- Broad spectrum SPF 18 formula shields against UVA and UVB rays
- Promotes smooth, youthful texture
- 1.8 fl. oz.
From the very beginning, every aspect of the Shiseido brand has been designed to bridge the gap between East and West. In 1872, Shiseido opened as the first Western-medicine pharmacy in Tokyo. Then the company developed its own line of high-quality hygiene, skincare, and cosmetics products to suit its exclusively Japanese clientele. One of those first original products, Eudermine lotion—nicknamed Shiseido’s Red Water—was introduced in 1897, and it remains a best-seller more than 100 years later, with only a few tweaks for modern-day customers.
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