John Edwards founded The Well Fed Dog several years ago after falling in love with a raggedy lab mix named Sasha. When John and his wife adopted Sasha, she was 6 months old, underweight, underfed, and riddled with fleabites, but the family was determined to nurse the small pup back to health. During the process, John discovered Sasha had a chicken allergy, and so he had to carefully read the labels on the dog food they were buying her. What he discovered disgusted him—many foods were composed of animal byproducts, synthetic vitamins, and other ingredients unfit to feed a cherished member of the family, no matter their species. And so John began to craft his own recipes for dog food, using careful research and advice from veterinarians, fellow pet owners, and even professional chefs.
Featured in the Boston Globe and national Natural Dog magazine, The Well Fed Dog and its recipes include real meats, such as lamb, salmon, and beef, and vegetables including sweet potatoes, carrots, pumpkin, and celery, and the products can now be found in many stores. All of the handpicked ingredients are also human grade, perishable, and packed with vitamins, minerals, fiber, and omega-3 fatty acids. The food is slow-cooked then frozen before being divided into small batches to help with quality control and is packed into cooler bags for safe keeping. To keep pets happy between meals, The Well Fed Dog also sells special treats that dogs love, such as deer and moose antlers, smoked-beef marrowbones, and pictures of cats wearing humiliating hats.