Once upon a time, Swanson's Cleaners technicians would begin their days by firing up irons, stirring starches, and strapping on roller skates. The business was once one of the largest dry-cleaning facilities west of the Mississippi, the epicenter of Salvin Swanson's vast dry-cleaning empire—an empire packed with Sacramento's laundry, even the chain mail of its knights. To get the job of all this weighty laundry done, staffers needed their own wheels, plus wheels for their hampers.
Now helmed by the third generation of Swansons, the business has grown to 15 locations. In these locations, the team launders and dry-cleans garments with the eco-friendly Revive system, which uses a gentle, odorless, and antibacterial solution made from organic ingredients. Ever mindful of the earth and the community, Swanson's Cleaners recycles its hangers and plastic bags and has collected more than 27,000 coats for local children in need through its Coats for Kids program.
Taking inspiration from a palette of natural ingredients, the beauty-makers at The Sanctuary Salon and Spa administer a range of gentle services including seaweed face masks alongside Dead Sea salt scrubs and body wraps. Similarly driven massage therapists use polished basalt-lava stones and aromatherapy oils to dissolve clients’ tension like a piñata in a spiked punch bowl. The spa’s facial menu straddles the line between the traditional and technological, as aestheticians can obscure signs of age with either vitamin C peels or galvanic currents.
ReCREATE's approach to conservation unleashes the inner outsider artist in all who enter the center's cheery, well-organized studio. The guerrilla-crafting cooperative rescues unwanted office supplies, retail detritus, and industrial byproducts from a destiny of landfill lining, in the process building a vast repository of reusable craft materials. Drop-in sessions ($5 each) allow developing da Vincis to create milk-jug masks and packing-foam puppets to their hearts' content. Conservational crafters purchase bulk supplies from the studio's bins of cast-off designer-fabric samples, cigar boxes, paper, tile chips, cardboard, and more, while reCREATE supplies scissors, glue, and any other necessary equipment. Amateur artists of all ages can spontaneously generate boats, figurines, and dioramas in-studio, or shop for materials to build a man-sized version of Mouse Trap at home.
As far as the eye can see, clothing fills the racks and lines the walls inside Fair Fashion Exchange. Although the stock is replenished constantly, some of the season-spanning items may include jeans from True Religion and stylish duds from Dior, Michael Kors, or other name brands. Beyond clothing, jewelry lets browsers add some sparkle to their looks and a selection of shoes—from sneakers to pumps and stilettos—complete a new look.
The faculty at MVP Sports Unlimited includes three trainers versed in Nike's SPARQ method, a former Seattle Mariner, and a coach with a 25-year career in fast-pitch softball. Baseball, softball, and soccer players flock to the 15,000-square-foot center for one-on-one instruction and to finesse team dynamics, relying on a practice space whose climate stays consistent without the hoopla of rain dances. Inside, a 3,500-square-foot turf training field stretches out under 15-foot ceilings and is flanked by six 70-foot batting tunnels. A pitching mound and an L screen equips each of these, and the staff can wheel in either a Bata machine capable of hurling a 95 mph fastball or an Iron Mike machine that visibly winds up to help batters work on timing. A pro shop sells gear for practice, and an arcade and a lounge with WiFi entertain sidelined visitors.