In the mid 1960s, Murray and Ida Rotman gave the family name to their growing furniture and carpeting business, confident that it would hold employees accountable and remind them to interact with customers as one community member to another. Throughout multiple expansions and a change from the "7 Stores on 5 Floors Under 1 Roof" slogan to "New England's Largest Furniture and Carpet Store," the Rotman family has stayed true to its promise of treating people with honesty and respect. According to Furniture Today, the National Home Furnishings Association named the company a Retailer of the Year in 2011, remarking on its "outstanding customer service and involvement in community services and activities." To that end, the Rotmans have helped raise $1 million for the local Walk for the Homeless, and cofounded a furniture-exchange program that allows customers to donate their gently used furniture to a family in need.
The award-winning business owes its success not only to a commitment to core values, but to an eye-popping assortment of furniture, mattresses, and televisions—all arranged in curated displays that inspire home-decorating ideas and make people believe they’re in a house built for a hundred families. The helpful staff measures and installs carpeting or flooring and fleshes out creative plans with the design-a-room service: a free in-home consultation with a computerized analysis. The store also stays ahead of the latest industry trends and innovations, offering, for example, pieces from Paula Deen’s furniture line and budget-friendly clearance deals in a space known as the Attic.