In 1967, buddies Bob Magda and Tony Giordano started a humble lawn-care outfit that now has more than 460 locations in more than 40 states. The business was born of a serendipitous overlap between need and expertise: Bob recognized the frustration on the faces of the customers who attended his hardware store’s Sunday-morning lawn-care workshops, while Tony was hard at work on the industry’s first automated lawn-care machine. Together, they decided they could cure lawn-care woes by joining forces and—with a little fertilization from hard work and customer service—the seeds of Lawn Doctor were planted.
Today, those foundations can be recognized in the free lawn evaluation that kicks off every service call. A professional lawn-care technician performs a full overview of the lawn in question, classifying grass type and identifying pests such as weeds or insects. The technicians also review maintenance habits such as watering, mowing, and styling each blade of grass with hair gel. The team takes these factors into consideration when concocting a tailored treatment plan, which might include such services as application of the proprietary Turf Tamer application, pest control, or tree and shrub care.