To call The Body Shop a mere skin and body care store is to miss half of what makes it special. Late founder Dame Anita Roddick was a pioneer for ethical business practices; upon opening her first store in Brighton, England, in 1976, she developed company values such as "Defend Human Rights" and "Protect The Planet." She somehow balanced principles and profit, partnering in global campaigns with UNICEF, Greenpeace, Amnesty International, and the United Nations, all while ultimately expanding her brand into 2,500 locations in over 60 international markets. After her death in 2007, then-British Prime Minister Gordon Brown said, “She campaigned for green issues for many years before it became fashionable to do so and inspired millions to the cause by bringing sustainable products to a mass market. . . . She was an inspiration.”
Indeed, the Body Shop exhibits an eco-friendliness and social consciousness that's hard to come by in a company of its size. Its products have been fair-trade since 1987, and its Against Animal Testing movement led to an EU-wide ban of animal testing of cosmetics. The products are made from ingredients harvested from around the world: shea butter from Ghana goes into body scrubs and butters, and Indian artisans craft wooden massagers and tote bags that are screenprinted by hand. But all that isn't to say the company's production practices overshadow its final products. Skincare treatments such as the brand’s iconic body butters, facial products, and gift collections often appear in Allure, Marie Claire, Lucky, Seventeen and other national publications.
For more than 80 years, three generations of the Minsberg family have overseen Creative Lighting’s bright, well-stocked showroom, where attentive consultants help illuminate dark dwellings with a selection of hundreds of ceiling lights, lamps, and other twinkling light fixtures. Deftly navigating the sea of ornate, glowing décor, they work to engineer thoughtful solutions for customers’ specific lighting needs for interiors and exteriors. A resident squadron of trained designers also helps devise custom lighting plans, and further extends their interior-design wisdom with a collection of mirrors and wall art.
Creative Lighting vows to keep its inventory affordable through a best-price guarantee, and stocks its website with helpful decorating hints and tips, such as what to do when a cluster of fireflies swarms upon a wall sconce thinking it’s their mothership.
Several years ago, Ken Smith and Chase Williams were typical door-to-door salesmen. In need of a gimmick to boost sales and a quicker mode of transport, the duo tried riding Segways and immediately fell in love. Eventually, they turned their love for the two-wheeled transporter into their current venture, All American Segway Tours. Their company provides all manner of Segway engagement, including guided Segway tours that offer rolling educations in local history and wildlife. Customers can also discover the revolutionary devices on their own by renting out Segways for recreational use, private parties, or as a friend for a lonely office chair or shopping cart.
When Max Schneiderman began his family’s business, it was a grocery store first and foremost. Then Schneiderman’s began to carry a few furniture items and slowly these grew to overshadow the cans of soup and produce until the furnishings finally swallowed the foodstuffs whole.
Now, Schneiderman's Furniture has spread from the Iron Range to spots throughout the Twin Cities. The showrooms stock local and foreign furniture from more than 100 manufacturers. Many items in stock can be customized in color and texture to match a homeowner's current obsession with plastic flamingos.
Named one of 2012's top 100 five-star bicycle retailers in the United States by Bicycle Retailer and Industry News, Penn Cycle and Fitness has helped its customers enjoy smooth cycling for more than 50 years. From spare parts to automobile racks, the shop carries a large assortment of bike-riding gear for casual and serious excursions, while also offering repairs. During repair classes, the staff imparts its knowledge of bicycle mechanics onto pupils, who walk away from the 90-minute sessions with the ability to adjust brakes, fix faulty chains, and recite owners’ manuals backwards.
From the corporate store to each franchise location, the staff of Max Muscle Sports Nutrition goes beyond stocking and suggesting supplements to offer health help through a variety of channels. Sales associates in the stores help to discern the optimal body aid to achieve the personal fitness goals of athletes, bodybuilders, and everyday exercisers, be they weight loss, weight gain, muscle gain, toxin-flushing, or intimidating a superhero into ripping a cumbersome collection of old phone books in half.
A certified sports-nutrition specialist can also sit down with clients to chart their age, gender, height, and basal metabolic rate to draft a comprehensive, custom nutrition plan. The written word further fortifies customers' soul cages in Max Sports and Fitness, a monthly magazine brimming with health-supplement advice and fitness tips.