Lance Farrell drew from his extensive background in tae kwon do to take down opponents in the ring for many years before he realized he could use his powers to help others combat obesity and health issues. He developed Farrell's Extreme Bodyshaping to provide patrons of all fitness levels with a comfortable place in which to undergo a mental and physical transformation, much like a crushed-velvet cocoon. He stripped away the sparring and contact drills from his fighter training, leaving just the components that burn fat and build muscle.
When students sign up for a program, they're grouped into teams of peers who encourage one another through moments of weakness and provide a sense of accountability. The instructors and coaches guide these teams toward fitness on a 10-week quest based on four pillars—cardiovascular exercise to burn fat, strength training to build muscle, nutrition coaching to map out a healthy diet, and enthusiastic trainers to provide motivation. At the end of each session, each of Farrell's locations rewards a student with a $1,000 prize—or a year’s worth of high-fives—congratulating them on their dramatic physical transformation. Students who stick around and strive to get healthy over the course of a year get a shot at the $10,000 prize, though winners have reported that leading a healthier life is a greater reward than the money.