Spa and Massage Marketing Tips for Holiday Gifting
A spa treatment or massage is a great gift for anyone who’s exhausted by the hustle and bustle of the holidays. But how do you get your clientele—and, even better, new customers—to realize that? People are always searching for convenient, creative gift-giving ideas. With the right spa or massage marketing plan, you can show shoppers how your products and services can meet their holiday gifting needs. Here are a few ideas to get you started.
Create Exclusive Holiday Gifting Bundles
Chances are you already offer money-saving packages that bundle several services together at a special price, but the holiday season is the perfect time to sweeten your deals. For example, offer a 90-minute massage and a mani/pedi combo for just the cost of the massage, or try a 60-minute massage with complimentary paraffin wax treatment. Alternatively, if you sell mostly gift cards, consider offering a half-price 60-minute massage certificate for every two 60-minute certificates your clients purchase. To promote a sense of urgency and exclusivity, ensure your customers know that these packages are only available at this time of year or that you only have a limited number of offers available on a first-come first-serve basis.
Schedule a VIP Holiday Event
Upserve recommends rewarding your loyal clientele with a VIP event or a secret sale featuring exclusive packages, savings, or free services. Not only will it make your loyal customers feel special, it also encourages them to spread the word about your business by inviting friends to the event. Offer free mini-services to expose clients to new treatments they haven’t yet tried. Set up a video camera near a festive holiday display for your customers to record testimonials that you can later add to your website.
Emphasize the Convenience of Gift Cards
Promote your gift cards as an easy, grab-and-go solution for holiday gifting. Your clients are busy, especially now, so make sure to beautifully package your gift cards so they’re ready to go. DB Squared recommends enclosing gift cards in a gift basket or alongside specialty items, such as jewelry or personalized giftware. A paper gift certificate for a facial seems a lot more special when it’s tucked inside a monogrammed makeup bag filled with sample-size skincare and cosmetic goodies.
Promote, Promote, Promote
Here’s an important massage marketing tip for all seasons: make sure your specials are the first thing visitors see on your website, in your office, on social—basically, everywhere! Frequently post about them on social media, and display eye-catching signs and flyers in your reception area where they’re sure to garner a lot of attention from your existing clients. Make sure all therapists and technicians keep up to date with all of your latest offerings so they can make personalized recommendations to their clients.
Deck Your Halls
Decorating your massage room or spa sets the tone for a festive holiday season. It’s also a great opportunity to display your gift ideas. Salon Iris recommends devoting 80 percent of your holiday decor to products and 20 percent to decorations. Add local-made or hard-to-find specialty products to the mix to give clients extra incentive to shop with you. Display gift-wrapped packages next to the unwrapped items in the waiting area or treatment rooms so clients can examine them up close.
All it takes is a little creative marketing to present your spa services as a great option for holiday gifting. Have a massage marketing idea we haven’t thought of? Let us know in the comments below!
Looking for more spa and massage marketing tips for the holidays? Check out The Ultimate Groupon Merchant Guide to Holiday Marketing!
About the Author
Caryn Anderson is a freelance journalist and a content creator who specializes in a variety of subjects including content marketing, lifestyle, health, travel and pets. She has been providing professional freelance services since 2007 and she brings her passion for the subject matter to every project she works on. Anderson is a graduate from New York University and a member of the Professional Writers’ Alliance.
Any views, opinions, advice, or endorsements herein are the author(s)’s and are not necessarily the views of Groupon or its partners.